Hullabaloo! is a spunky semi-permanent hair dye brand for anyone who wants to be unapologetically themselves.
When creating this identity, I wanted to appeal to all of the DIY-ers who felt left out by other hair dye brands and who just want to have fun. To emphasize the DIY nature of hair dye, I hand lettered the wordmark and illustrated all of the assets by hand, adding an organic touch to the identity. Hullabaloo! is meant to exude an impulsive and playful personality, which is captured by the vibrant color palette and the chaotic (mis)alignment featured in every layout.
The word hullabaloo means “a commotion,” making it the perfect name to showcase the brand’s playful chaos.
To further express these traits, I decided to write the name by hand, taking care to stretch and squash letterforms to give them a bouncy feel.
